If you have no experience building websites, it’s unwise to try and build your own. A lot of business owners think they have the skills required to build their own websites. Usually, though, they just waste their time, create an unusable site, and eventually admit defeat, hiring a professional instead. Trying to build a website requires a lot of skill, knowledge, and practice.
This post will cover website building in more detail, explaining why you should leave your site’s construction to the pros, and how you can find them.
Better Design
If you have no experience building websites, then there’s absolutely no way that you’ll be able to design one that looks good and is optimised for SEO. Professional agencies will be able to convert Figma designs into Webflow, ensuring your site looks good and goes live properly. Your site’s design will play a large role in how it is perceived by customers. If it does not look good, then people will not want to use it. Something else that’s worth noting is that if it is not optimised for SEO, then it won’t rank highly on Google’s search listings. SEO optimisation is one of the most important considerations for you to make. It is the internet’s foremost marketing solution.
SEO Optimisation
As mentioned in the previous section, SEO optimisation is an important consideration for you to make. Most internet users turn to Google, the web’s leading search engine, to look for products or services. If your site does not appear highly in Google’s search listings, then nobody is going to be able to find your website. Something that’s worth noting is that your competition will no doubt rank higher than you, at least at first. This is because they will have been working on their SEO for a lot longer than you. However, if you hire an experienced web designer who knows a lot about SEO, then you will be ranking just as highly (or higher) than your competition in no time at all. You also need to optimise your site’s content for SEO, which is something a content writer can help you with.
Page Speeds
If your site doesn’t have fast-loading pages, visitors won’t stick around for long. People have very high standards when it comes to websites today. They come to expect fast speeds, good designs, and mobile optimisation. If your site fails to deliver on any of these things, then they’ll leave and find a site that does. Remember: No matter what you are selling, there will always be another site that’s selling the same thing. You need to work hard to retain and convert your site’s visitors, because of this.
Site Navigability
You need a site that’s easy to use. People won’t want to use your website if it is too complex to navigate. A lot of first-time web designers make their sites overly complex, mainly because they are trying to make them look professional. However, a professional site doesn’t look complex; it looks simple. Unless you have experience in web design, there’s no way that you’re going to be able to make a website that is easy to navigate. You’ll probably just end up making something that annoys everybody that visits it.
Unique Look
The vast majority of websites on the internet are created using template services, like WordPress. However, on these services, there are only a fixed number of available templates. Because of this, lots of people use the same designs. When you work with a professional web designer, this isn’t something that you need to worry about. Your site will be created entirely for you. There will be nobody else on the internet with the same site as you. Template sites are cheaper than professional design agencies, but you don’t get the same quality or uniqueness of design, no matter how much you customise your template.
Mobile Optimisation
Finally, a professional web design agency will be able to optimise your site for mobile use. If your site isn’t optimised for mobile use, you will alienate a lot of its visitors. A lot of internet users browse on their mobile phones. Google will not rank websites that are not optimised for mobile use very highly, either. If you’re planning on optimising your site, then it’s best to let a professional do it for you, since it can be a very complex and confusing area of coding to manage, especially if you are a beginner.
Your website’s design is something best left to the professionals. It can be tempting to create your own website (usually to save money) but it’s not something you should do. You will get a better quality of service and aftercare by working with an experienced agency.