Keywords, use them, use your competitors’ keywords, and use the right keyword! — Ignore all that superficial “SEO” advice, as that will give you zero ideas on optimizing your business website. For instance, what is that mythical “right” keyword? How does it all work? Here is the full explanation regarding keyword work for business and how to ensure that component helps you rank well.
What Is Keyword Rank Tracking?
Keyword rank tracking is a comprehensive analysis of your business website’s performance in an informational competition, given what keywords you prioritize to categorize the content.
Whatever niche you fill with offers from a business, there are always competitors with resembling products and offers. They might use identical, synonymic, or more effective keywords and rank better than you. If that happens, people who seek solutions for their needs click on your competitors’ websites missing out on your unique offers.
To keep 100% control over such situations, your business requires a Keyword Rank Tracker because that tool conducts automated research and lets you optimize keywords better to rank as the #1. With such software, you can
• Scan search results and determine your position in the global SERP
• See your website’s position in local SERP, including the number of searches in specific cities
• Analyze how your desktop and mobile website versions rank with different keyword groups
• Observe your competitors, compare your and their results, and enhance your offers to be ten steps ahead
• Analyze keyword situations, from keyword ranks in different locations to clarifying keyword metrics like Keyword Difficulty (KD) and length.
3 Major Things Keyword Tracking Does for Your Business
1. Effective Work With Keywords for Better Offer Categorization
Keywords exist to categorize the content, make it easier for search engines to index, and offer results in SERP. If you select the right keywords that accurately match your offers and their key phrases, people will find them faster. Here are several metrics to be attentive to
Volume
How many people search for those keywords? If a sufficient number of potential clients use them every month, you can rely on ranking well for such terms. Strive to use 1-5K+ volume words but pay attention to their synonymic forms with 200-900 volume because that might get you engaged buyers who have yet to discover your solutions.
KD — Keyword Difficulty
Keyword difficulty shows how challenging it is to rank with a phrase, given how many websites use it. As a rule, 60KD is challenging enough. While you can still use 60 and even more-KD keywords, it is wiser to focus on 0-40KD ones with high volumes.
Given the mentioned combo of metrics, here is a formula for your best keyword pick:
High Volume + Low KD = Better Ranking Instantly
And that is because you give an informational offer for a demanded topic that lacks elucidation and mentions! Remember that search engines love new and useful content, and they also pinpoint how many people click on your site — and there will be many new visitors, given that you provide answers to a rare topic.
Keyword Length
The keyword length metric is more about the specificity of our keyword/phrase than mere technical length. Short keywords that consist of 1-3 words are general and overused, meaning that the content with them goes to a general category with many resembling materials. Of course, your drop of information in that media ocean is barely findable.
Longer keywords, in turn, are your chance to specify the offer by adding more detail, which lets it go to a narrower category. For instance, compare!
• Editing services — that is a general keyword that can refer to any editing work. For instance, it can be about literary editing. Bu-u-ut, maybe that is about video editing? Photo editing?.. Wait…
• Book editing services fiction USA — that keyword gives us a service type, focus, and location. Such phrases are not widespread, and people need them often enough to find specific solutions to their needs.
Enters or Leaves the Top
Keywords enter and leave the top daily and even hourly. So, it is essential to monitor those alterations to ensure you update your content in time to boost your offers’ visibility — for some time.
Of course, that is also necessary to change your keywords to sustain popularity in some regions. That is also your chance to use keywords you do not prioritize but can implement to broaden the pool of buyers.
2. Competitors’ Keyword Tracking to Be Ten Steps Ahead
Keyword tracking is essential for understanding your competitors’ actions. Just as you check their offers, services, and pricing, you should use their keywords to analyze how they rank from time to time and update your content based on such data. You can also do the following:
• Analyze their backlinks and on-page optimization, link to your site there, and improve your keyword anchors.
• Check their PPC advertising campaigns (if you have such a service) to determine how they use keywords and target the audience.
• Monitor their top rankings in different regions and check your share in them.
3. Better Optimization for Different Search Engines and Systems to Be the #1 Everywhere
Keyword optimization is essential for all search engines, but not all are alike. For example, Bing works differently than Google, meaning you should use different tactics to succeed. It would help if you also targeted their needs when optimizing your content regarding different search systems, like G2 or DuckDuckGo.
Moreover, good keyword rankings software also lets you focus on rankings in social media and video platforms like YouTube. Please do not attempt to implement your Google ranking strategy when working with YouTube content — that will not work. So, conduct research regarding different systems and optimize your content for each to get 180% of your expected reach.
Also, remember updates to policies and algorithms. You should also check your content for compliance with the recent updates and all that again, which will take a lot of time if you do it on your own. That is why we recommend you use an automated tool that can conduct such analysis and tasks on your behalf.
Final Words
To summarize, keyword research is essential for all SEO and content marketing tasks. As you can see, it lets you understand different aspects of your target audience and how they search for a product or service. On this note, we hope to see your website at the top tomorrow!