How to Select the Ideal Instagram Profile Picture Dimension

To ensure recognition and success, having a consistent and recognisable aesthetic across all digital platforms is key. An Instagram in particular can make a powerful statement about your brand identity. In today’s world, honing in on this marketing strategy will help create a lasting and influential impression.

When you’re looking to make your presence on this platform, the size of your feed can make all the difference. Achieving the appropriate measurements for your profile pic is an ideal way to ensure that your pic stands out amongst the vast number of people already using this popular portal.

Having 500 million monthly active users, it is essential to make your profile stand out from the crowd. By selecting the ideal photo size, you can ensure that you do just that.

About the Right Instagram Picture Size

To guarantee that your Instagram profile’s visual content looks its best, a photo size of 110 x 110 pixels (1:1 ratio) is key. Although Instagram provides some resizing facilities, the edges could still be cut off if the dimensions are incorrect.

Showing your content to its best potential starts with the right resolution. To make sure your followers can enjoy the image in all its glory, upload it at a higher quality and explore different methods on how to compress images online. Whether you’re looking for lossy or lossless compression, there are solutions available to help you get optimum results.

Uploading a high-quality profile picture is paramount. With a resolution that’s too low, your viewers won’t get the best image. We suggest an image size 180 x 180 pixels, so everyone can enjoy the perfect quality regardless of their device or monitor size.

Recommended Size for Different Formats

As previously mentioned, the clarity of communication is key when it comes to making your content visible and accessible to all. This is especially relevant when it comes to smaller handheld screens, where the text can be difficult to decipher if the design is too intricate.

If you’re sharing media on Instagram, it’s essential to consider size. Here are some key points to keep in mind:


When taking landscape shots, the standard resolution is 1080 x 608 pixels. If preferred, feel free to reduce the size to 600 x 400 px.


For portrait jpegs, the suggested resolution is 1080 x 1350 px for your computer – this is what you’ll see when you look at it on your screen. However, if you upload it to Instagram, the photo will be resized to 600 x 749 pixels. Even though it may appear smaller, the image will maintain its high quality.

Viewing photos that are portrait or vertical in orientation can be enjoyed in much greater detail when there are at least double the pixels, than what a viewing application shows. To take full advantage of the picture, ensure that double the pixels are displayed.


For those wanting the best quality video on Instagram, you’ll need to make sure your video does not exceed 60s and is at least 3s in duration, and also that its resolution is no higher than 640 x 640 px. Consequently when creating a video on this platform, the length will need to be taken into account if it is planned to be a longer running project.


As you probably know, you can keep your stories permanently visible beneath your profile with the Highlights section (just look out for the small circles). If you want to capture your audience and post an IG Story in portrait mode, then aim for 1,080 x 1,920 px with a 10 second duration. The landscape mode offers more time for your message to reach viewers, given that you can have a max of 12 seconds per clip at the resolution of 750 x 1334 px.


To make the most of using ads on Instagram, it’s essential to stick to the suggested aspect ratios. Doing so will guarantee that your ads are visible to your followers. Take advantage and stay ahead of the game by utilizing the aspect ratio functionalities IG provides.

As a business owner using Instagram, it’s important to ensure you are adhering to the platform’s guidelines from the get-go. The recommended image size for square ads is 1,080 x 1,080 px, while landscape ads should be uploaded at 1,080 x 566 px (which may appear as 640 x 400 px after cropping). Another critical aspect is to remember not to exceed a text limit of 20% of your image as this can disqualify you from the platform’s ad placement.

A Final Word

To top everything up, make sure your image is clear, includes a consistent and easy-to-identify logo, and gives off a vibrant atmosphere with contrasting hues of light and dark. Implementing these principles into your profile photo will ensure you make an impactful entrance.

It also can be a great idea to forego frequently changing your feed and instead focus on updating your stories regularly. With stories, you’ll keep your audience engaged and in the know about any upcoming specials or events you might have.

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