Explainer videos are becoming an increasingly popular and effective tool for businesses to communicate their message. With the average attention span decreasing, it’s important to grab your audience’s attention quickly and effectively. A well-made explainer video can provide a fun and engaging way to explain complex ideas, products, or services. However, with so many explainer videos out there, it’s important to make yours stand out.
In this blog post, we’ll provide you with tips and techniques on how to create an explainer video that will capture your audience’s attention and leave a lasting impression. Let’s get to the list.
Keep it Short and Sweet
When it comes to explainer videos, less is definitely more. Keep your video short and sweet – ideally under two minutes. The average attention span of a person is only 8 seconds, so you need to make every second count. Stick to the main message and avoid adding unnecessary information that could distract or overwhelm your audience.
By keeping your video concise, you’ll be able to maintain your audience’s attention and leave a lasting impression. Remember, the purpose of an explainer video is to provide a quick and engaging overview, not to go into in-depth detail. So keep it short and sweet for maximum impact.
Use a Strong Hook
The first few seconds of your explainer video are crucial. It’s important to grab your audience’s attention right away and keep them hooked throughout the video. A strong hook can make all the difference in standing out from other explainer videos.
Consider using a surprising statistic, an intriguing question, or a relatable scenario to pique your audience’s curiosity. This will encourage them to continue watching and learn more about your message. Remember to keep it relevant to your main message and use visuals to enhance your hook. A strong hook will set the tone for the rest of your video and make it stand out from the crowd.
Use Modern, High-Quality Visuals
The visuals used in your explainer video play a crucial role in capturing and retaining your audience’s attention. Using outdated or low-quality visuals can make your video seem unprofessional and unappealing. Instead, opt for modern and high-quality visuals that will grab your audience’s attention and hold it throughout the video.
Consider using animation, infographics, or live-action footage to make your video visually appealing and engaging. For instance, you can use an explainer video maker powered by AI technology to create professional-looking visuals that are sure to impress your audience. Remember, a picture is worth a thousand words, so choose visuals that will effectively convey your message and make your video stand out.
Tell a Story
Humans are natural storytellers and we connect with stories on an emotional level. Incorporating a story into your explainer video is a powerful way to engage your audience and make your message more relatable. Instead of simply listing facts or features, weave them into a narrative that follows a character’s journey.
Start by identifying the problem or pain point that your target audience faces and then present your product or service as the solution. This will help your audience relate and empathize with the character, making your message more memorable. A well-crafted story will not only make your video stand out but also leave a lasting impression on your audience.
Get Creative with Your Script
The script is the backbone of an explainer video, so it’s important to get creative with it. Avoid using industry jargon or complex language that could confuse your audience. Instead, use simple and conversational language that is easy for everyone to understand.
You can also use creative techniques like humor, metaphors, or analogies to make your script more engaging and memorable. Remember to keep the focus on your main message and use the script to guide your visuals. A well-written and creative script will make your video more entertaining and stand out from other explainer videos.
Choose the Right Voiceover and Music
The voiceover and music used in your explainer video can greatly impact its overall effectiveness. The right voiceover can bring your story to life, while the right music can set the tone and evoke emotion. Be sure to choose a voiceover artist that fits your brand’s tone and style, and use the music to enhance your message.
Consider using different voices or sound effects to add a dynamic element to your video. You can also incorporate technology, including original music or audio clips to make your video more unique. Remember, the voiceover and music should work together to make your video stand out and leave a lasting impression on your audience.
Incorporate Humor or Emotion
One of the best ways to make your explainer video stand out is by incorporating humor or emotion. A well-placed joke or emotional moment can make your video more relatable, entertaining, and memorable. However, make sure the humor or emotion is relevant to your main message and aligns with your brand’s tone.
Use humor sparingly, as it may not be appropriate for all industries or audiences. For emotional moments, consider using real-life examples or testimonials from satisfied customers to add authenticity to your video. By incorporating humor or emotion, you can make your video stand out from others and leave a lasting impression on your audience.
Make it Shareable
In today’s digital age, social media is a powerful tool for spreading your message. By making your explainer video shareable, you can reach a wider audience and increase its impact. Add social sharing buttons to the end of your video, or encourage viewers to share it with their networks.
You can also use hashtags or create a branded hashtag to promote your video on social media. This will not only increase its visibility but also make it more memorable and recognizable. By making your video shareable, you can greatly enhance its reach and make it stand out from other explainer videos.
Creating an explainer video that stands out requires a combination of creativity, strategy, and attention to detail. By keeping it short and sweet, using a strong hook, incorporating modern visuals, telling a story, getting creative with the script, choosing the right voiceover and music, incorporating humor or emotion, and making it shareable – you can make your video stand out from the crowd and leave a lasting impression on your audience. Remember to constantly evaluate and improve your video to ensure it effectively communicates your message and achieves its purpose. With these tips, you’ll be well on your way to creating a standout explainer video for your business.