How to grow your tech brand on Instagram

It is not new knowledge that most marketing is done on social media these days and although a tech brand using Instagram isn’t exactly what would come to mind, there is a lot of content that can be posted in this niche and there is a wide audience that can be reached. Instagram offers brands and businesses the opportunity to post anything and allow your creative mind to flourish. The tech niche is very diverse and because of this, there is potentially a large audience that you are not reaching if you are not using the app correctly, or if you are not using an Instagram growth service like Growthsilo which will find and engage with users for you. Follow these steps to help your account grow and establish yourself as a brand that is here to stay.


Hashtags are a very important part of your social media experience. When a word or a series of words begins with the “#” symbol, it is called a hashtag and when you use them, Instagram categorizes your post according to the topic/theme and that post will then be displayed on the corresponding hashtag page. To use them correctly, you should apply a hashtag that is relevant to your post. For example, if you post a picture of your lunch, you might want to include the hashtag #foodie. Hashtags make your profile and post more discoverable and the Instagram algorithm likes them because it is a very effective way to reach a wider audience. Any people use hashtags and you should be one of them.

Share behind the scenes footage

Sharing behind-the-scenes footage is a great way to let your audience connect with your brand on a more personal and informal level. It works to your advantage to let your followers meet your team and become familiar with them because this portrays your brand in a much more stable light. A great idea is to have a team member go on Instagram live and interact with your audience in real-time by letting them in behind the scenes. You can also utilize Instagram Stories which is the most ideal feature for behind-the-scenes footage or you could start a series with IGTV that allows your followers to get to know your team members.

Be consistent

A guaranteed way to establish your presence online is to be consistent. You need to post regularly because by doing so, the Instagram algorithm shows favor by making your content more visible. You need to be consistent on your feed as well as in your Stories to increase your visibility. You also have to place importance on producing quality content and not just quantity. High-quality content is proven to get more engagement and more engagement will result in more visibility.

Create engagement

Speaking of engagement, this is another thing that should be the top priority because it is very important on social media. Great engagement ideas are Q&As, giveaways, or contests that involve a call to action. Without these initiatives, your followers will start to lose interest. Other ways to engage are by replying to comments, liking comments, and replying to direct messages. Constant engagement is a great way to form a relationship with your audience and it establishes loyalty between your followers and your brand.

Try Instagram Reels

Apart from TikTok, Instagram Reels are the next best thing for short-form video content on social media. A lot of company’s use Instagram Reels to market in a very creative way and it is effective and beneficial because Instagram makes Reels more visible. Creative short-form videos are very popular on social media lately and people generally want to consume this type of content. Make sure your Reels are entertaining, engaging and be sure to add a very popular and trending sound or song.

As a tech brand, there is massive potential for you to reach your target audience and thrive on Instagram. If this social media platform is not part of your marketing strategy, you need to scrabble and make it happen immediately. Navigating Instagram for your brand might seem daunting however there is a formula for success. Use hashtags whenever you post to boost visibility, share behind-the-scenes footage to engage your audience, post consistently to establish a presence online and boost your visibility as well as form a relationship with your audience, and finally, create Reels to expand your reach and market creatively.

Leave a Comment