It takes a lot of effort to manage an online store. Everything from advertising and corresponding through packaging and delivering and following up afterward. As an entrepreneur, you may have found the holy grail in e-commerce automation.
As mentioned, it’s easy to become bogged down in the day-to-day operations of your business and lose sight of the larger picture, where the real growth lies. This is where automated e-commerce platforms come in handy.
What if things didn’t require so much effort on your part? Automation software for online stores is the key to escaping routine and maximizing output.
What is eCommerce automation?
Simply put, this is the process of relying on computer programs or other instruments to carry out work that would otherwise require human intervention. By delegating routine work to these tools, you’ll have more time and mental energy to devote to strategic thinking and decision-making, saving you time and money and getting a lot of work done for you.
An eCommerce automation system can streamline several facets of your operation, including but not limited to:
Order fulfillment
Inventory management
Returns and refunds
Marketing
Shipping
Workflow management
Refunds and returns
Email marketing for cart abandonment
Automation saves time
Why should you automate your operations
1. Using automation helps you save time
E-commerce automation allows firms to accomplish more in less time by eliminating manual, repetitive processes. McKinsey estimated that by utilizing currently available technologies, 45 percent of labor activities might be automated, seeing that twenty percent of a CEO’s time is spent on duties that could be automated, according to the consultancy firm.
Many marketers think their company would save time by automating routine processes like social media posting, email marketing, and data collection. An online retailer can save considerable time and effort by automating processes like content posting, product price, visibility, availability, etc.
2. Improves the quality of marketing leads
Your success in closing customers is linked to the quality of leads, so your conversion rate will reflect the quality of your leads.
Low-quality leads can be reduced using automated lead-generating solutions, such as an opt-in button or an automated posting schedule across numerous marketing platforms. You can more easily spot high-quality customers when you continually reach more people with your messaging and collect data on engagement, click-through rates, etc.
Once you have this information, you can use it to further develop these leads until they are ready to be converted.
3. Automation in the e-commerce sector enhances employee involvement
Imagine you have some good news to share with your staff tomorrow. Monday mornings spent doing the same boring thing? Lost forever. Surely this would lead to happier workers. E-commerce automation can provide that benefit to your entire staff. They don’t have to enter data manually every day; instead, they may merely log in when it makes sense.
They can finally focus on the big picture, the things they were hired to do, including strategy, learning, and professional development. It has the potential to revitalize and invigorate the group and increase output.
4. Makes scaling faster
You can expedite your company’s expansion with the aid of an automated e-commerce system. Increases in order volume, for example, are no match for the speed with which automated e-commerce software processes such data. And it can be applied across a wide range of company processes, from sales and marketing to supply chain management, billing, and customer support.
By getting these jobs done quickly and effectively, businesses may save money and time, which ultimately boosts their bottom line. Additionally, business expansion is supported by entrepreneurs having more time to devote to strategic planning.
5. Facilitating onboarding
Keeping your suppliers satisfied when they connect with your business is just as important as keeping your customers happy. Several types of automated e-commerce services can make the connection exciting and productive.
Automated supplier portals can free up staff to concentrate on expanding the business. In the meantime, new vendors and providers might initiate the process of becoming integrated into your infrastructure. You should still be available for inquiries and support, though some of that work can be automated too.
Suppliers will value a speedy onboarding process that is uninterrupted by humans. Nothing gets lost in translation when vendors and suppliers handle all inquiries and orders themselves.
6. Helps you maintain brand consistency
Advertising in a single print publication is ineffective in today’s modern marketplace. You’ll need to use tactics like social media, email, search engine, and content marketing to get your products and services in front of your target audience.
For this method to work, all your marketing channels must feature consistent branding and messaging, whether you’re a major apparel company or a reputable online casino like Ripper Casino. In addition, you need to keep up your marketing activities consistently to keep your engagement rate stable.
Having this entire process automated will free up a lot of time currently spent by marketing staff on mundane and perhaps subjective duties.
Automate Your Way to Business Growth
Workflow automation saves time, money, and effort for your company. Small businesses with limited resources can use eCommerce automation to run more efficiently and effectively.