If you’re just tapping into the gig economy as a freelancer, you should know it’s not that quick of a process. Yet, with these five tips, you’ll understand the basics and find new clients faster. Tune in to find out how you can build your own brand or network, learn how to manage your finances, and more!
1. Build An Online Presence
There are hundreds of freelancers around the world and across various platforms. One thing that will make you stand out among them is your online presence and personal brand. Potential clients should find you easily and remember the services you offer. First, build your professional social media account. You’ll be able to find new projects and network through your account.
The second most important thing is a website. It doesn’t have to be complex. Make sure your website includes:
• an “About Me” section;
• your resume;
• your portfolio;
• links to all professional social media profiles;
• testimonials;
• your pictures;
• a professional blog.
Chiara Ferragni, the owner of a traveling blog “The Blond Salad,” is a perfect example of an impressive professional blogger. Thanks to writing high-quality blog posts, she became one of the most influential people in Italy. With time, her website grew into a full-size online store!
Don’t feel like you’re ready to take up a real freelance challenge yet? Start by practicing with microtasks. Paid reviews, surveys, as well as game and website testing are available for anyone in need. They’ll let you practice time and task management while earning some cash at the same time.
2. Set Competitive Rates
As a freelancer, you may find it difficult to set proper rates for your services. Should you first go for smaller rates to attract new clients? Or maybe it is a good idea to set a high competitive rate? It depends on your experience and monthly expenses. Calculate the essentials, wants, and needs to find out the level of income you’re pursuing. Only then you’ll understand how much to charge potential clients.
Don’t do work for free or cheap, though! That’ll only earn you sketchy clients and a burn-out. Take a look at freelance platforms and read articles about your industry. Learn how much your competitors charge for similar services. Lastly, ask other available professionals for advice.
3. Network
In case you lack motivation and can’t find clients, networking will save you a lot of time and energy. Even when you first start working, it’s recommended to tell your friends and family what you do! Word gets around fast, so anyone in need of your work is more likely to hear about you that way.
But networking works outside the usual social circle. When you join platforms and forums, you’ll be able to find new communities. As long as you help each other and provide encouragement, you’ll find yourself connected to your niche. Who knows, maybe your freelance friends will refer you to their potential clients when they’re busy! Also, consider visiting:
• coworking spaces;
• job fairs;
• public speaking events;
• conferences;
• professional development classes.
4. Manage Your Finances
Once you start receiving monetary compensation for your services, start managing your finances. Of course, you might be tempted to invest in your professional activities from the start. In the beginning, calculate your existing expenses and try to minimize them.
In addition to that, start budgeting your freelance-related expenses separately. Thanks to that approach, you can successfully track the growth of your business and spending habits. Moreover, it’ll help the taxing hassle: your financial statements will no longer be an issue when the two are separated.
5. Maintain A Good Work-Life Balance
Freelance grants employees more freedom and helps them battle burnout. But did you know that every 9 out of 10 employees think flexibility is essential for a better work-life balance? Also, 34% of workers state that it increases their productivity. Indeed, a personal routine may help combat boring work days. Yet, maintaining a good work-life balance is not as easy as it seems.
Don’t fret! A simple daily plan may just solve some of your issues. Write down milestones you hope to achieve that day. Don’t push yourself. With time, your freelance presence and experience will grow, landing you more free time and flexibility.
These five tips should easily adapt you to the gig economy. As long as you have an online presence, price your work responsibly and network, you won’t spend a day without new clients. Don’t forget to manage your finances and maintain a good work-life balance to freelance without burnout!