In email marketing, follow-up emails are a powerful tool often underutilized. Many people think that just because they have sent someone an initial email, there is no need to send them anymore. It could not be further from the truth. A follow up email can help you increase sales, keep in touch with customers, and create brand loyalty.
A study by the Direct Marketing Association found that email marketing generates an ROI of 4300 percent. That’s more than four times the return on investment for other digital marketing channels. Follow-up emails are a great way to increase customer loyalty, generate more sales, and improve your bottom line.
This blog post will discuss the five main reasons you should be utilizing follow-up emails and how to create them.
1. They Help Increase Sales
Email can be the key to clinching a deal in the competitive business world. By sending a well-crafted message after an initial meeting, you’ll stay top of mind with your prospect and increase the likelihood of making a sale.
For example, you can use an email to:
Reiterate the main points of your meeting
Thank your prospect for their time
Include additional information they may find helpful
Make a special offer
Extend a discount
2. They Keep Customers Engaged
Customer engagement is key to any successful business, and follow-up emails are a great way to keep your customers engaged. By sending a follow-up after someone has made a purchase, you can thank them for their business and ask if they’re happy.
It shows that you appreciate their business, but it also allows you to get feedback that can help you improve your business.
3. They Create Brand Loyalty
When you send follow-up emails, you’re not only keeping your customers engaged, but you’re also building brand loyalty. Customers appreciate businesses that take the time to follow up with them, and they’re more likely to do business with those companies again in the future.
For example, customers can sign up to receive follow-up emails after they purchase, allowing them to leave a review or provide feedback. It helps you build loyalty with your customers and improve your chances of repeat business.
4. The Emails Generate More Leads
Lead generation involves a lot of effort. You must expend time and resources to create attractive lead magnets, drive traffic to your landing pages, etc. But all that work can go to waste if you don’t follow up with your leads.
You can turn your one-time visitors into long-term customers with a quality email sequence. You can turn them into paying customers by providing valuable content and building relationships.
Creating a follow-up email sequence is easy with a platform like Outplay. Just create a list of the emails you want to send and when you want to send them. Then, sit back and watch as your leads turn into customers.
5. Follow Up Emails Improve Your Bottom Line
Finally, the most crucial reason you should consider utilizing follow-up emails is that they improve your bottom line. The bottom line is the net income that a company has after all expenses have been paid.
While there are plenty of expenses associated with running a business, acquiring new customers is one of the most expensive endeavors. The average cost to acquire a new customer is $92.
On the other hand, it’s estimated that it’s anywhere from five to 25 times cheaper to retain an existing customer than it does to gain a new one.
When you consider these statistics, the ROI of follow-up emails becomes clear. By following up with your customers and keeping them engaged, you’ll be able to improve your bottom line and increase profits.
Tips To Create The Best Follow-Up Emails
Here are some tips to make sure your follow-up emails are effective:
Keep it short and sweet. Your recipients are busy, so make sure your email is concise and to the point.
Personalize each email. A generic “just checking in” message will likely be ignored. Instead, take the time to mention something specific about your last interaction or conversation.
Make it about them, not you. Your email should focus on how you can help the recipient, not on what you want from them.
End with a call to action. Don’t just leave your recipients hanging – include a specific task or request in your email, so they know what you want them to do.
Final Words
Follow-ups are essential, no matter what business you’re in. If you want to close more deals, increase customer retention rates, or boost your sales pipeline, you need to utilize follow-up emails.
They can be short and sweet, or they can be more detailed. It all depends on your business goals and objectives.