Infographics are powerful pieces of content. They can boost traffic, push leads, and tell stories! However, if they are too flashy and not under control, they can cause more harm than good.
As it turns out, most businesses struggle with creating great infographics. They end up falling into common traps, making them ineffective. Knowing these common errors can help you optimize your infographics.
Not sure where to start? Here are some pitfalls and how to correct them. Keep reading!
1. Cluttered Design
When choosing an infographic layout, it can be easy to over-stuff it with needless information, visuals, or both. An infographic that is too cluttered can be difficult to navigate and visually overwhelming.
It is important to focus on the primary objective of the graphic. Choose visuals strategically and make sure the content is concise and to the point. It is better to keep the design clean and organized for optimal impact and user experience.
2. Lack Of Hierarchy
Infographic design tools can be effective for visually conveying complex data and ideas. To maximize readability, visuals should be organized in a way that shows importance (a hierarchy) so that viewers can immediately understand the most crucial elements and navigate the infographic.
To avoid this issue, include headings and captions to categorize information and keep content succinct and focused. Colors, shapes, borders, fonts, and sizes should also be used strategically to emphasize key ideas. Keep density low by using shapes, arrows, and frames to define different regions within the infographic.
3. Inaccurate or Incomplete Data
When a creator fails to provide valid and factual information, the infographic lacks reliability. To create infographics, it is important to make sure the information is sourced from reliable and trusted sources. Incorrect or outdated information creates a disconnect and can undermine the effectiveness of the infographic.
If there is a lack of data, creators should use words to fill in the gaps or create a higher-resolution image to convey the point. It is essential to always double-check facts and figures prior to publishing or distributing the infographic to ensure accuracy.
4. Poor Typography
Poor typography is one of the most common errors with infographics. It can be difficult to read, cause confusion, and lead to poor communication. To avoid this, always keep your fonts legible and consistent. Try experimenting with different typefaces, sizes, weights, and colors selectively, as too much variation can be distracting.
Be sure to provide the right amount of space between elements and between lines of type. Make sure the hierarchy of your typographic elements is clear and organized.
5. Lack of Storytelling
It is important to strive to create a story in the infographic that is cohesive and easy to follow. When creating an infographic, it is key to create a clear thesis and provide enough details for the reader that follow the flow of the narrative. Many people tend to include too much information to the point that it becomes overwhelming and the main points negated.
To avoid this, focus on including facts and figures that are informative but, at the same time, back the story that the infographic is trying to tell.
Learning from Errors with Infographics
Infographics are a valuable tool for communicating data in an engaging way, and with the right strategy, errors with infographics can be avoided, and businesses will reap the many benefits. Creating a vision, finding the right design, and developing an outstanding content plan are all integral components of a successful infographic.
Interested in learning more? Bookmark our site now and come back for more insights and valuable information!