Starting a small company is no easy task. One of the most important aspects of setting up a brand for such a business is choosing the right domain name.
What is domain? We will discuss it in this article because it is important to choose one that will help you reach your target audience. We will also talk about 5 essential steps of a naming strategy for a small business!
What Is a Domain in Business and Why You Should Have One?
It is the address of your website. It’s important to choose a name that is easy to remember and spell. At the same time, you want your website to be the first thing people address when they need a product you sell or a service you provide, so make sure the name of your web address is relevant to your business.
1. Come Up with a Name that Accurately Represents Your Business
Let’s say you are a florist. Then you might want to choose a name like flowers.com or flowerstoday.com. If you’re selling pet supplies, you will opt for an electronic address such as petsupplies.com or petshop.com.
2. Create a Catchy Domain Name
It should be easily findable on the internet. Avoid using numbers or hyphens because they can be difficult to remember and can lead to your website name being constantly mistaken.
For a photographer, a good domain name looks like photos.com or photographysite.com. Being in the cosmetics business, think of a web address name like makeup.com or beautyshop.com, which will appeal more to the potential customers.
Keep It Short
A shorter name is simpler to remember than a longer one. It would be best if you could keep it to less than 15 characters.
Selling children’s clothing, you might want to choose a name like kidsclothes.com or babystore.com. As a web designer, it’s a good idea to come up with a domain name like designer.com or webdesigns.com.
3. Use Keywords in Your Address Name to Help with SEO
Including keywords can help with search engine optimization (SEO). Choose keywords that are relevant to your business and that potential customers are likely to use when searching for your website.
For example, if you sell wedding dresses, you should choose a name like weddings.com or bridalgowns.com.
Where to Find Keywords
Use a keyword research tool, for instance, Google AdWords Keyword Planner. It allows you to enter words or phrases related to your business. Then you will see how many people are searching for them each month.
Think about the terms your customers might use when they are looking for your products or services. For example, if you sell shoes, your potential customer might search for “shoes” or “sandals.”
4. Register the Name for the Longest Possible
Before you register your domain name, it’s important to do some research.
You need to make sure it’s not already in use by another business. You can do this by searching for the name on Google and other search engines. If the address name is already in use, you’ll need to choose a different one.
You can also check to see if the name is available by doing a whois search. This will tell you if the name is available and who owns it.
How to Register Your Business Domains
Once you’ve chosen the perfect name, you’ll need to register it.
You can register it through a registrar like GoDaddy or Namecheap. Once you’ve completed the registration, you’ll need to set up hosting for your website.
5. Invest in a Good Web Host
Once you’ve registered your domain name, you’ll need to set up hosting for your website.
It is a service that allows people to view your website on the internet. You can think of it as renting space on a server for your website. Once you’ve found a good web host, you’ll be able to start building your website!
How Much Does a Web Host Cost?
The cost of web hosting can vary. That depends on the type of hosting you need and the size of your website.
Shared hosting, which is the most common type, usually costs around $50 per month. More expensive dedicated ones can cost up to $500 per month.
VPS (Virtual Private Server) falls somewhere in between shared and dedicated hosting in terms of price. It usually costs around $100 per month.
Choosing the right name is an important part of starting a small business. In this article, we discussed the 5 essential basics of small brand domain name strategy. Do not hesitate? Try creating a name for your company today!