Social Media Marketing for Dummies is a book to help you build your brand online. This book helps you to spread the word about your business through new social channels like twitter, Facebook, Youtube etc. It teaches you to structure your message in way that it appeals to your target audience. Written by Shiv Singh, the digital marketing head for PepsiCo, and having contributions from Michael Becker, Jeannette Kocsis and Ryan Williams, this book is a must have if you are looking forward to learn more about online branding.
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